An event organized by Fraport Greece, the Hellenic Chamber of Hotels and the Thessaloniki Hotels Association, which “travels your senses…”
In celebration of World Tourism Day, which is observed every year on September 27, Fraport Greece, in collaboration with the Hellenic Chamber of Hotels and the Thessaloniki Hotels Association, organized a major event at Thessaloniki Airport “Makedonia” to showcase and promote the “Greek Breakfast” experience.
“Greek Breakfast” is an innovative initiative by the Hellenic Chamber of Hotels, focusing on connecting the country’s rich gastronomic tradition, along with the hotel guests’ exquisite experience.
Its purpose is to express the HCH’s vision to invest in sustainable development by supporting the local producers and products that highlight the culinary identity of each Greek destination.
During the event held at the fully renovated “Makedonia” airport, operated by Fraport Greece, more than 1,500 departing passengers had the opportunity to taste traditional products from a variety of local gastronomy experiences, emphasizing the value and uniqueness of “Greek Breakfast” once again, as it “took their senses on a journey.”
During the event, Mr. Giorgos Vilos, Executive Director of Commercial & Business Development, Fraport Greece, stated, “With great pleasure, we celebrated World Tourism Day today, together with the passengers of ‘Makedonia’ airport, the Hellenic Chamber of Hotels and the Thessaloniki Hotels Association. The primary focus of the event was the award-winning local gastronomy as experienced by the city’s visitors through ‘Greek Breakfast.”
Mr. Alexandros Vasilikos, President of the Hellenic Chamber of Hotels, added, “We wholeheartedly support this effort, which brings Greek products to the table of every traveler. The innovative ‘Greek Breakfast’ program was launched in 2010 by the Hellenic Chamber of Hotels and has since, enjoyed great success, enriching and increasing participation, continuously. In the past, tourism success was measured in terms of visitor numbers and revenue. Today, the success and dynamics of the tourism product are measured by its influence on the local community and its multiplying benefits to industries beyond tourism. This highlights the inseparable connection between culture, history, gastronomy, as well as sectors such as innovation and industry, all of which constitute the social fabric of our country. Specifically, the ‘Greek Breakfast’ program is based on significant efforts to promote the quality primary sector of the country in various regions, with 43 local agreements signed between producers and hoteliers, involving more than 1,400 certified hotels as the only product connecting the primary sector with the hotel and tourism industry. ‘Greek Breakfast’ serves as a solid foundation upon which we will continue to build to strengthen our gastronomic identity, which is a repository and guardian of the country’s culture and tradition.”
Finally, Mr. Andreas Mandrinos, President of the Thessaloniki Hotels Association, noted, “The ‘Greek Breakfast’ program created and operated by the Hellenic Chamber of Hotels since the beginning of the previous decade is a highly successful initiative embraced by both hotel businesses and their guests, Greeks and foreigners alike. ‘Greek Breakfast’ embodies the hospitality of our country while simultaneously supporting local products and producers. With great pleasure, our Association jointly organized today, on World Tourism Day, this event with Fraport Greece and the Hellenic Chamber of Hotels, at ‘Makedonia’ airport. The aim is for travelers to return to their homeland, holding the tastes of Makedonia and Thessaloniki gastronomy as their final memory.”